PROCESS
Research
Aira is a company offering a service for the visually impaired and they built their site with that in mind. What the site misses is the user audience of the friend, family member or caretaker who may be looking to understand if this tool could work for the future user. Over all the site isn’t welcoming for all potential users.
PROCESS
Information
Architecture
After creating personas to understand user needs, I created a site map and low-fidelity wireframes.
Process
Branding
Once the user needs were understood and a site plan was created, I looked to competitors to understand the space and built a bold, bright & aspirational brand look. Wanting to honor the brand and it's identity, I updated the logo with the same brand color and updated the icon and word mark to introduce some differentiation and movement.
