PROCESS
Research
The initial research for this concept came in the form of user interviews, personas & problem statements based on those interviews and a short list of features and functions that I wanted to incorporate into the product.
PROCESS
Information
Architecture
After creating personas to understand user needs, I created a site map, user-flows and wireframes.
Process
Branding
Once the user needs were understood and a site plan was created, I looked to competitors to understand the space and built a minimal, neuromorphic interface with what I like to call a organic retro-futurism.
